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	<title>Cerini&#039;s Life &#38; Business Lessons</title>
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	<description>Morals  from Our Life Experiences</description>
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		<title>The Rapture that Wasn&#8217;t&#8230;.</title>
		<link>http://cerinilifeandbusiness.wordpress.com/2011/05/27/the-rapture-that-wasnt/</link>
		<comments>http://cerinilifeandbusiness.wordpress.com/2011/05/27/the-rapture-that-wasnt/#comments</comments>
		<pubDate>Fri, 27 May 2011 19:57:45 +0000</pubDate>
		<dc:creator>cerini3340</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[cerini and associates]]></category>
		<category><![CDATA[harold camping]]></category>
		<category><![CDATA[rapture]]></category>

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		<description><![CDATA[Harold Camping, a California preacher who predicted that the end of the world would arrive on May 21st, has revised his prediction by five months.  The rescheduled date for world obliteration is October 21, 2011.  Mark your calendar-again.  If you are like me, you probably did not hear the buzz until a week before the [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=cerinilifeandbusiness.wordpress.com&amp;blog=11558149&amp;post=87&amp;subd=cerinilifeandbusiness&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.foxnews.com/us/2011/05/23/preacher-got-date-apocalypse-wrong-tries-says-months/">Harold Camping,</a> a California preacher who predicted that the end of the world would arrive on May 21st, has revised his prediction by five months.  The rescheduled date for world obliteration is October 21, 2011.  Mark your calendar-again.  If you are like me, you probably did not hear the buzz until a week before the scheduled date of Rapture.  In fact, I only knew Rapture to be a big hit for Blondie in 1981. However, Camping gained countless followers who wholeheartedly believed that the end of the world was coming on, what turned out to be, a picturesque Saturday on the East Coast.  There were reports of Camping believers who gave away all personal effects in preparation of the big day, while <strong>Camping’s non-profit organization amassed over $70,000,000 in donations</strong>.  It is reported that one man disposed of all his properties, including his household effects and winter potatoes, to settle his accounts with the world before the big day.  Another retired New York City engineer reportedly spent $140,000, nearly his entire life’s savings, to buy 1,000 bus and subway ads warning people about May 21st.<br />
I do not believe in demeaning the sincere beliefs of others.  However, a prediction either comes true or it doesn’t, and as we can see, 200 million people were not pulled into an afterlife, leaving everyone else to suffer the torment of catastrophic earthquakes.   So what can we learn from the non-Rapture? How did Harold Camping gain such a following with what many described as a “bare-bones” campaign?  What can the non-believers take away, and are there any business lessons from this debacle?</p>
<p>Read more here: http://www.ceriniandassociates.com/index.php?option=com_content&amp;view=article&amp;id=319:the-rapture-that-wasnt&amp;catid=68:blog&amp;Itemid=131</p>
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		<title>What Motivates Us</title>
		<link>http://cerinilifeandbusiness.wordpress.com/2011/04/07/what-motivates-us/</link>
		<comments>http://cerinilifeandbusiness.wordpress.com/2011/04/07/what-motivates-us/#comments</comments>
		<pubDate>Thu, 07 Apr 2011 15:09:10 +0000</pubDate>
		<dc:creator>cerini3340</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[business goals]]></category>
		<category><![CDATA[challenges]]></category>
		<category><![CDATA[goals]]></category>
		<category><![CDATA[hope childrens fund]]></category>
		<category><![CDATA[motivation]]></category>
		<category><![CDATA[nonprofit]]></category>
		<category><![CDATA[running]]></category>
		<category><![CDATA[WBAB]]></category>

		<guid isPermaLink="false">http://cerinilifeandbusiness.wordpress.com/?p=84</guid>
		<description><![CDATA[In twenty six degrees, I stood in a crowd of over one hundred men, women, and children, all huddled in sweatshirts and reeking of Icy Hot. There was no gun shot, no whistle, no bell, the herd just began to move forward as the race against the clock began. I had trained for this 5k [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=cerinilifeandbusiness.wordpress.com&amp;blog=11558149&amp;post=84&amp;subd=cerinilifeandbusiness&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>In  twenty six degrees, I stood in a crowd of over one hundred men, women,  and children, all huddled in sweatshirts and reeking of Icy Hot. There  was no gun shot, no whistle, no bell, the herd just began to move  forward as the race against the clock began.</p>
<p>I  had trained for this 5k for 3 months. I had been training 6 days a  week, with long runs on Saturdays and Sundays off. I was so excited up  until 3 weeks beforehand, I strained my calf muscle. Unable to do much  more than gimp, I resorted to RICE: rest, ice, compression, elevation,  and took the next 2 weeks off. Completely healed one week before race  day—I had fallen into that <em>blissful period of laziness</em>. I didn’t want to run, do situps, count calories or take my vitamins. My next run after 3 weeks off would be race day.     As  I huffed and puffed down Nicolls Road, the wind battering against my  face, the LIE appearing as a huge mountain to climb up, I cursed  myself  for not having done a few short runs to at least warm up my muscles.</p>
<p>Needless to say, I wheezed through the finish line, proceeded straight to the <a title="WBAB" href="http://www.wbab.com/">WBAB truck </a>where  many supporters and runners were gathered, and tried not to fall over,  vomit, or cry. After 15 minutes or so of lactic build up, I finally  hobbled to confirm my time, and went home somewhat content with my  mediocre placement.</p>
<p>Sore for four days, I signed up for my<a title="Hope Childrens Fund Race for Hope" href="http://www.hopechildrensfund.org/race11.html"> next 5k</a> and hit the track straight after work the rest of the week.</p>
<p><strong>Business Lesson:</strong> Sometimes in life, the difficult moments, the stressful moments, the  painful moments—are exactly what we need to motivate us. You don’t  transition from a stagnant career until you get fired; you don’t improve  your work until someone surpasses you; you don’t train until you get  passed by a 10 year old during a 3 mile race. In life as in business, we  must take the negative and turn into the positive—always set your goals  for revenue, for company growth, for personal growth, and embrace the  challenges that make you more efficient as you climb the ladder of  success.</p>
<p>&nbsp;</p>
<p>http://www.ceriniandassociates.com/index.php?option=com_content&#038;view=article&#038;id=309:what-motivates-us&#038;catid=68:blog&#038;Itemid=131</p>
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		<title>How Halo can Generate New Business</title>
		<link>http://cerinilifeandbusiness.wordpress.com/2011/02/07/how-halo-can-generate-new-business/</link>
		<comments>http://cerinilifeandbusiness.wordpress.com/2011/02/07/how-halo-can-generate-new-business/#comments</comments>
		<pubDate>Mon, 07 Feb 2011 17:15:06 +0000</pubDate>
		<dc:creator>cerini3340</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[gaming]]></category>
		<category><![CDATA[halo]]></category>
		<category><![CDATA[halo 2]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[networking online]]></category>
		<category><![CDATA[valentines day]]></category>
		<category><![CDATA[valentines day celebration]]></category>
		<category><![CDATA[video game]]></category>
		<category><![CDATA[xbox]]></category>
		<category><![CDATA[xbox live networking]]></category>

		<guid isPermaLink="false">http://cerinilifeandbusiness.wordpress.com/?p=82</guid>
		<description><![CDATA[I’m not that good at video games, unless it’s a role playing game (RPG), and the only reason I’m good at those is because you can’t lose. With Valentine’s Day on the horizon I knew what I was in for: sushi, wine, and the annual video game challenge—last year it was Mario Kart, this year [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=cerinilifeandbusiness.wordpress.com&amp;blog=11558149&amp;post=82&amp;subd=cerinilifeandbusiness&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>I’m  not that good at video games, unless it’s a role playing game (RPG), and  the only reason I’m good at those is because you can’t lose. With  Valentine’s Day on the horizon I knew what I was in for: sushi, wine,  and the annual video game challenge—last year it was Mario Kart, this  year it would be Halo 2.  Every year, I lose, so this year I started  training in mid-January to improve my video-gaming skills.</p>
<p>To read more, click<a href="http://www.ceriniandassociates.com/index.php?option=com_content&amp;view=article&amp;id=304:how-halo-can-generate-new-business&amp;catid=68:blog&amp;Itemid=131"> here. </a></p>
<p>&nbsp;</p>
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		<title>How to Balance your Time</title>
		<link>http://cerinilifeandbusiness.wordpress.com/2011/01/19/how-to-balance-your-time/</link>
		<comments>http://cerinilifeandbusiness.wordpress.com/2011/01/19/how-to-balance-your-time/#comments</comments>
		<pubDate>Wed, 19 Jan 2011 16:35:02 +0000</pubDate>
		<dc:creator>cerini3340</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[how to]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://cerinilifeandbusiness.wordpress.com/?p=80</guid>
		<description><![CDATA[One morning, I woke up and realized that nobody liked me. My family was fed up with my attitude, my co-workers were exhausted by my negativity, and my friends gave up trying to invite me out. I had let everything else dominate my life, everything except me: I was in the office early, out late, [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=cerinilifeandbusiness.wordpress.com&amp;blog=11558149&amp;post=80&amp;subd=cerinilifeandbusiness&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>One morning, I woke up and realized that nobody liked me. My family was fed up with my attitude, my co-workers were exhausted by my negativity, and my friends gave up trying to invite me out. I had let everything else dominate my life, everything except me: I was in the office early, out late, and ate lunch staring at excel sheets.</p>
<p>By the time I got home, ate dinner, and sat with my first glass of wine, there was no time for anything else but catching up with the pile of reading I had ignored for the day.  After some weight gain, the flu, the stomach virus and a crippled immune system, I decided enough is enough, how do I take back my life?</p>
<p>We all know the “to-do list” always grows, with every item that gets crossed off, another gets added; with every magazine read, a new one arrives in the mail; with every luncheon follows a follow-up luncheon. So how do we go about finding the balance? Keep It Simple.</p>
<p>1. Take lunch. Even if its 15 minutes, get up, walk around, have a conversation, step outside. Rediscover the power of blood flow. By the time you get back to your inbox, you’ll feel a little more creative, a little more inspired, and a lot more refreshed.</p>
<p>2. Don’t stay 30 minutes later than you should. Sometimes, you have to stay late to make your deadline. But try not to stay later than 30—no brain works 24 hours, whatever you’re working on after the office is closed you’ll probably have to re-work in the morning anyway.</p>
<p>3. Take an hour for yourself, everyday. Easy on the weekends, hard on the weekdays. For me, I run. I run 5 days a week for 45 minutes. That’s my time; I owe it to myself after spending 8-10 hours on everyone else, now it’s my turn. The gym, cleaning, going through your closet, playing Xbox, doing the word jumble…whatever it is, do it, and do it for an hour.</p>
<p>4.  Sleep. Do you really get 8 hours? When you can’t turn your mind off, or you can’t believe it’s already 11pm, just bring a notebook to bed. That way, whatever is plaguing you, whatever your brain is still stuck on, you can write down for morning. It has now become a tomorrow problem to tackle with a fresh mind.</p>
<p><strong>Business Lesson</strong>: These four simple steps lead to being more productive, more aware, more efficient, more productive, and happier. Your mood is calmer because you’re spending more time with you, you’re sleeping—you’re living the work-life balance. Some days it’s harder than others, but always come back to the roots. The “to-do list” is always going to grow, learn how to manage it and add yourself—after all, what’s more important than quality of life?</p>
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		<title>Avon Walk: The Finish!</title>
		<link>http://cerinilifeandbusiness.wordpress.com/2010/12/14/avon-walk-the-finish/</link>
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		<pubDate>Tue, 14 Dec 2010 17:53:14 +0000</pubDate>
		<dc:creator>cerini3340</dc:creator>
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		<description><![CDATA[At mile 21, I was still trying to stay focused but it was getting tougher with every step. Just as I was crossing a street, I jogged across to avoid being hit by a car. All of a sudden, I felt this excruciating pain in my right heel- I literally thought I split it open! [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=cerinilifeandbusiness.wordpress.com&amp;blog=11558149&amp;post=78&amp;subd=cerinilifeandbusiness&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>At  mile 21, I was still trying to stay focused but it was getting tougher  with every step. Just as I was crossing a street, I jogged across to  avoid being hit by a car. All of a sudden, I felt this excruciating pain  in my right heel- I literally thought I split it open! I was limping  down the sidewalk and told my aunt that it was too much and couldn’t go  any further. Fortunately, there was a charter bus down the street to  take people to Randall’s Island. I hugged her good bye as she told me  she was proud of me and that she would meet me at Randall’s.     I knew the rest of my team was only a  mile or so up ahead and that she would be fine. I got on the bus and  waited for the driver to take us over to Randall’s. My feet hurt so  badly but I was afraid to even take my shoes off. Once we arrived at  Randall’s, my sister met me at the finish line. It was emotional to say  the least but I was looking forward to a nice, hot shower! After the  team was showered and fed, some of us saw the doctors for our various  ailments. The doctors from NY Presbyterian Hospital were awesome! I had  blisters the size of my thumbs on my heels. But the doctor patched me up  and sent me on my way. We were all so grateful for them! They checked  us out, bandaged us up, and stretched us out. By 8pm, we were all passed  out.</p>
<p>Sunday  morning, we woke up at 4am. We got dressed, packed up our gear, tore  down the tents, and headed over to breakfast. We had another quick stop  at the doctors for some stretching and Bio-Freeze (which, for those who  don’t know, is like Ben-Gay or Aspercreme- but stronger!) and by 7:30am,  we were on the route ready to start our day. We headed over the foot  bridge to Manhattan’s East Side. The second day, naturally, was a little  harder than the first. We were already in pain and sore from the first  day. At least we only had to do 13.1 miles. We headed towards Central  Park, across town, then toward downtown toward the Flatiron Building.  That was the 10 mile mark for the day. Sunday was pretty much the same  as Saturday in that we had our rest stops, lunch, and most importantly,  the groups of people cheering us on! I’ll never forget the group of high  school girls holding posters singing, “Walk, Walk! Save your boobies!”  and giving high fives to all the walkers. Their encouragement means more  to us than they will ever know.</p>
<p>By  mile 11, I thought to myself- one step at a time! Keep going! I even  pictured myself crossing the finish line. This and a little spiritual  guidance helped me along the way. My fiancé, Justin, was at mile 13  waiting for us- video camera in hand, of course. Our team was  walking/limping down the West Side Highway arm in arm. My sister said to  me, “Hey, I see someone we know!”, and that’s when I saw Justin. At  that point, tears started welling up in my eyes. When I reached him, he  kept backing away toward the finish line- he said I’ll get my hug when I  finish! I had a few choice words for him, but it was funny. He walked  ahead a bit so that he could get a video of our whole team finishing  together. Once we did, it was amazing! All these random strangers were  cheering and clapping for us! It felt so good so accomplish our goal! As  soon as we took a few pictures, I collapsed on the ground and sobbed  for 5 minutes. I’m not a crier but it was so emotional. You think of the  pain, the exhaustion and most of all, the people you walk for. Now I  knew how my mother felt just 1 year earlier.</p>
<p>The  Closing Ceremonies were pretty much the same as the year before. In  total, the walkers raised $9.4 million! Our team raised over $13,000!  Cheers could be heard blocks way! In the end, all the efforts we put  forth- the training (or lack thereof), the blisters, the fundraising,  the laughter, the tears and the memories- made it all worth it. Perhaps,  I’ll sign up to do it again soon. But maybe I’ll let the blisters heal  first!</p>
<p><strong>Business Lesson: </strong>Just  when you think it’s time to throw in the towel and give up, try a  little more. Think positive! Without struggle, there would be no  progress.</p>
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		<title>Avon Walk Part 3</title>
		<link>http://cerinilifeandbusiness.wordpress.com/2010/12/03/avon-walk-part-3/</link>
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		<pubDate>Fri, 03 Dec 2010 21:10:25 +0000</pubDate>
		<dc:creator>cerini3340</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Avon]]></category>
		<category><![CDATA[avon walk]]></category>
		<category><![CDATA[Avon Walk for breast cancer]]></category>
		<category><![CDATA[avon walk together]]></category>
		<category><![CDATA[bozum]]></category>
		<category><![CDATA[Breast cancer]]></category>
		<category><![CDATA[charitable contributions]]></category>
		<category><![CDATA[fundraise]]></category>
		<category><![CDATA[fundraise for nonprofit]]></category>
		<category><![CDATA[fundraiser]]></category>
		<category><![CDATA[fundraiser thanksgiving]]></category>
		<category><![CDATA[how to ask for money]]></category>
		<category><![CDATA[how to fundraise]]></category>
		<category><![CDATA[how to get donations]]></category>
		<category><![CDATA[how to increase donations]]></category>
		<category><![CDATA[long island nonprofits]]></category>
		<category><![CDATA[manhattan bridge]]></category>
		<category><![CDATA[nonprofit]]></category>
		<category><![CDATA[nonprofit survey]]></category>
		<category><![CDATA[nyc breast cancer walk]]></category>
		<category><![CDATA[randalls island]]></category>
		<category><![CDATA[rose newton]]></category>
		<category><![CDATA[thanksgiving]]></category>
		<category><![CDATA[thanksgiving drive]]></category>
		<category><![CDATA[turkey]]></category>

		<guid isPermaLink="false">http://cerinilifeandbusiness.wordpress.com/?p=76</guid>
		<description><![CDATA[So we had the fundraising portion all set- now what about the training? Each teammate was responsible for their training. We all tried to support and encourage the others. But life gets in the way sometimes (or procrastination as some would call it). A few teammates, including my mother who was the oldest person on [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=cerinilifeandbusiness.wordpress.com&amp;blog=11558149&amp;post=76&amp;subd=cerinilifeandbusiness&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>So we  had the fundraising portion all set- now what about the training? Each  teammate was responsible for their training. We all tried to support and  encourage the others. But life gets in the way sometimes (or  procrastination as some would call it). A few teammates, including my  mother who was the oldest person on our team, trained regularly. Before  the walk, my mom was walking up to 20 miles a week with at least 10  miles walked each session. I was on the opposite end of the spectrum. I  walked one day with my mom. We did 9 miles and other than the blisters  on the balls of my feet, I felt okay! But I didn’t just have to walk 9  miles. I had to walk <strong>26.2 miles</strong> on Saturday and then <strong>13.1 miles</strong> on Sunday. I really underestimated how much walking that truly was! No  matter how hard I tried, I couldn’t manage to find the time to walk 15  miles in a day. I was in trouble!       The week leading up to the event, the team made its final preparations  for the weekend. We would be camping out Saturday night at Randall’s  Island so we needed a little camping gear. Luckily, the Avon crew would  supply us tents and would be holding on to our luggage over the weekend.  The only thing we would carry during the walk would be whatever  backpack we owned filled with our own necessities. Friday night, we met  at the hotel, had dinner, a glass of wine and went bed early (or at  least tried to!). We were up on Saturday at 3am to pack up our gear and  meet the other walkers at Pier 84. The charter bus took us down from the  hotel to the pier and stored our gear on trucks that would eventually  make their way over to Randall’s Island.  By 5am, we had our bagels and  coffee.</p>
<p><img class="alignleft" title="Rose Day 1" src="http://www.ceriniandassociates.com/images/stories/day%201%20mile%2015.png" alt="" width="259" height="347" /></p>
<p>We  waited anxiously for the Opening Ceremonies to begin. Slowly, the rest  of the walkers arrived on the pier in their pink shirts, buttons,  sashes, and any other pink item they possessed. By 7am, just before they  opened the route, it looked like a <strong>sea of pink!</strong> My team and I waited at the starting line in hopes of getting a head  start. Once the route opened, half of my team took off like Wile E  Coyote in a Looney Toons cartoon. You could almost see a trail of smoke  behind them. I prefer a “slow and steady” pace. Luckily, so did my aunt.  We weren’t as quick as the others, but we would all finish at some  point. Since I was hell-bent on finishing the 26.2 miles that day, I  didn’t want to tire out too quickly.</p>
<p>Throughout  the day, my aunt, my sister and I tried to stay together. We stopped at  rest stops when we needed to fill up our water bottles, grab a snack or  use the restroom. The crew members were so helpful in getting what we  needed. Whether it was Gatorade, a pack of ice, or just some moral  support, they were there for us. There were plenty of sights to see as  well, so we stopped frequently for pictures. It was actually a pretty  cool way to see parts of NYC that you may not normally see. By mile 17,  just as we crossed over the Brooklyn Bridge, my sister had to stop. She  pulled her hip flexor muscle in the first mile due to the fast pace. We  were proud that she made it that far and since she wanted to finish the  second day with all of us, we insisted that she rest for the day. She  hopped on a charter bus that took her straight to Randall’s Island where  she was able to get our gear and have our tents ready for us.</p>
<p>At  that point, I already had massive blisters on my heels. Although I had  cross trainer sneakers on that had been broken in, my feet simply  weren’t prepared for the mileage. I just kept thinking of why I was  doing this walk in the first place- for a friend who passed away in 2008  after battling breast cancer for over 3 years and for my grandmother  who lost her battle in 1985. The pain I was in was nothing compared to  what they went through! So I kept on trekking through Brooklyn and back  over the Manhattan Bridge. That was a tough part because the section of  the bridge for pedestrians who are crazy enough to walk over isn’t  protected from the elements. The Brooklyn Bridge was easy- there are walls around the pedestrians to block the wind. Not so much for the Manhattan Bridge. Plus, the train is roaring by right next to you. The wind gusted <em>over 30 miles an hour </em>that  day so my aunt and I felt as if we were going to blow off the bridge  into the East river! But of course, it didn’t stop us from taking  pictures of the breathtaking views!</p>
<p>On  the Manhattan Bridge, we hit the 18 mile mark. I thought I would be able  to make it, even if I was limping the whole way. As you walk, there are  people in certain spots cheering you on! Just when you think you can’t  go any further, you see a group of people (of all ages) cheering you on,  singing songs, encouraging you and most importantly, thanking you! Even  random passersby saw what we were doing and tearfully thanked us for  walking! It was more difficult to hold back the emotions than to deal  with the pain.</p>
<p><strong>To read more about Rose participating in the Avon Walk, log in next week!</strong></p>
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			<media:title type="html">Rose Day 1</media:title>
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		<title>Avon Walk Part II</title>
		<link>http://cerinilifeandbusiness.wordpress.com/2010/11/22/avon-walk-part-ii/</link>
		<comments>http://cerinilifeandbusiness.wordpress.com/2010/11/22/avon-walk-part-ii/#comments</comments>
		<pubDate>Mon, 22 Nov 2010 16:48:34 +0000</pubDate>
		<dc:creator>cerini3340</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Avon]]></category>
		<category><![CDATA[Avon Walk for breast cancer]]></category>
		<category><![CDATA[avon walk together]]></category>
		<category><![CDATA[bozum]]></category>
		<category><![CDATA[Breast cancer]]></category>
		<category><![CDATA[charitable contributions]]></category>
		<category><![CDATA[fundraise]]></category>
		<category><![CDATA[fundraise for nonprofit]]></category>
		<category><![CDATA[fundraiser]]></category>
		<category><![CDATA[fundraiser thanksgiving]]></category>
		<category><![CDATA[how to ask for money]]></category>
		<category><![CDATA[how to fundraise]]></category>
		<category><![CDATA[how to get donations]]></category>
		<category><![CDATA[how to increase donations]]></category>
		<category><![CDATA[long island nonprofits]]></category>
		<category><![CDATA[nonprofit]]></category>
		<category><![CDATA[nonprofit survey]]></category>
		<category><![CDATA[nyc breast cancer walk]]></category>
		<category><![CDATA[rose newton]]></category>

		<guid isPermaLink="false">http://cerinilifeandbusiness.wordpress.com/?p=74</guid>
		<description><![CDATA[Over the next few months, our team brainstormed on how we can raise money. With 4 of us being related, we couldn’t keep asking the same 30 family members for money. We thought about putting together baskets of goodies for the holidays since my mother is gifted when it comes to these things. But it [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=cerinilifeandbusiness.wordpress.com&amp;blog=11558149&amp;post=74&amp;subd=cerinilifeandbusiness&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>Over the next few months, our team  brainstormed on how we can raise money. With 4 of us being related, we  couldn’t keep asking the same 30 family members for money. We thought  about putting together baskets of goodies for the holidays since my  mother is gifted when it comes to these things. But it would cost us  time and money with no guarantee that we would make money on the  products. We thought about other various ideas until we came up with the  idea of doing a garage sale! Easy as pie, right? (I can almost hear the  laughter of those who have this same experience).</p>
<p>Don’t  be fooled- selling your junk is harder than it looks! Again, we were  determined. We asked everyone we knew again if they had anything they  were getting rid of during their spring cleaning. We sorted through our  own belongings and started storing everything we had in my mother’s  garage. Believe it or not, it turned out great! The 3 car garage was  full items we spend 2 months collecting. We put out ads in Newsday, the  Penny Saver and Craigslist. We also posted signs on street corners in  the neighborhood. On a somewhat chilly and wet weekend in April, we  hosted the garage sale at my aunt’s house. We brought everything over  and spent 3 hours setting everything up. Early birds came and took a  little look around. Eventually, more and more people came, looked around  and some even bought some items. We advertised that it was a fundraiser  for the <a href="http://www.avonwalk.org/" target="_blank">Avon Walk for Breast Cancer</a> and wore the shirts that Avon provides all walkers. Once our  ‘customers’ heard what we were doing, they were a little more generous  with their payments and purchases! We were so excited! After working so  hard over the last couple months and all weekend, we grossed almost  $1,500. We split the proceeds among the teammates and celebrated. Who  knew “junk” was so valuable!</p>
<p>The celebration was short-lived when we realized we still had a long way to go. In total, our team  had to raise $10,800! It’s intimidating to say the least. However, with  the success of the first garage sale, and still having some items left  over, we knew we could do another one in the fall.</p>
<p>Over  the next 6 months, we continued to ask for more donations with much  success. Right before our second garage sale, we reached our goal! Each team  member had over $1,800 in donations. The proceeds from the second  garage sale ($1,000!) paid for the hotel room for the night before the  event. We were so excited that we reached our goal and didn’t have to  spend our own money for much.</p>
<p><strong>Business Lesson:</strong> When having a fundraiser or selling goods and services, be cognizant of  all costs and leave a little room for unexpected expenses. The purpose  of fundraising or selling is to make a profit, not lose money you worked  so hard for!</p>
<p style="text-align:center;"><strong>To read more about Rose participating in the Avon Walk, log in next week!</strong></p>
<p>http://www.ceriniandassociates.com/index.php?option=com_content&#038;view=article&#038;id=283:avon-walk-part-ii&#038;catid=68:blog&#038;Itemid=131</p>
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		<title>Avon Walk Part I Avon Walk Part I</title>
		<link>http://cerinilifeandbusiness.wordpress.com/2010/11/12/avon-walk-part-i-avon-walk-part-i/</link>
		<comments>http://cerinilifeandbusiness.wordpress.com/2010/11/12/avon-walk-part-i-avon-walk-part-i/#comments</comments>
		<pubDate>Fri, 12 Nov 2010 20:03:21 +0000</pubDate>
		<dc:creator>cerini3340</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Avon]]></category>
		<category><![CDATA[Avon Walk for breast cancer]]></category>
		<category><![CDATA[avon walk together]]></category>
		<category><![CDATA[bozum]]></category>
		<category><![CDATA[Breast cancer]]></category>
		<category><![CDATA[fundraise]]></category>
		<category><![CDATA[fundraise for nonprofit]]></category>
		<category><![CDATA[fundraiser]]></category>
		<category><![CDATA[how to fundraise]]></category>
		<category><![CDATA[how to get donations]]></category>
		<category><![CDATA[how to increase donations]]></category>
		<category><![CDATA[long island nonprofits]]></category>
		<category><![CDATA[nonprofit]]></category>
		<category><![CDATA[nonprofit survey]]></category>
		<category><![CDATA[nyc breast cancer walk]]></category>
		<category><![CDATA[rose newton]]></category>

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		<description><![CDATA[On October 16 and 17, 2010, I, along with approximately 4,000 other participants, walked almost 40 miles over the course of 2 days in NYC for the Avon Walk for Breast Cancer. It all started in 2009 when I met my mother and her teammate, Kelly, at the finish line of the walk. I watched [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=cerinilifeandbusiness.wordpress.com&amp;blog=11558149&amp;post=72&amp;subd=cerinilifeandbusiness&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>On October 16 and 17, 2010, <a href="http://www.ceriniandassociates.com/index.php?option=com_content&amp;view=article&amp;id=208:day-in-the-life-of-a-carnie-accountant&amp;catid=68:blog&amp;Itemid=131" target="_blank">I</a>, along with approximately 4,000 other participants, walked almost 40 miles over the course of 2 days in NYC for the<a href="http://www.avonwalk.org/" target="_blank"> Avon Walk for Breast Cancer</a>.  It all started in 2009 when I met my mother and her teammate, Kelly, at  the finish line of the walk. I watched as my mother tearfully hobbled  down the West Side Highway, with her knees wrapped in bandages, and met  me about 100 feet before the finish line. As soon as we saw each other,  we broke out in tears and hugged. From there, we linked arms and crossed  the finish line. I stayed with my mom and Kelly to watch the Closing  Ceremonies. This is when they gather all the walkers, crew members, and  survivors at Pier 84. Avon then gives the statistics on the event- how  many walkers, how much was raised, which team raised the most money,  etc.  Avon also has keynote speakers who may give their personal story  and how they struggled in their fight against breast cancer. They also  present the checks to various health organizations, hospitals, and  foundations. In 2009, the 4,000 walkers raised $9 million! They also  told us how the oldest walker was 91 years young! I admit, I cried the  entire time. I was remembering friends and family I’ve lost to breast  cancer over the years and I was inspired to see what a relatively small  group of motivated people could accomplish.</p>
<p>Over the next couple weeks, I thought about signing up for the 2010 event. I had a few <a href="http://www.ceriniandassociates.com/index.php?option=com_content&amp;view=article&amp;id=266:climbing-your-own-personal-matterhorn&amp;catid=68:blog&amp;Itemid=131" target="_blank">obstacles </a>in  my way- the worst being having sciatica issues. There are days when I  can’t stand for more than an hour at a clip- how was I supposed to walk  40 miles? I also knew I had to prepare for this. It’s impossible to  think you can make it across the finish line without being in decent  shape. I could use a little improvement in that area! But then I thought  about how the reward would vastly outweigh the risk involved. Seeing my  mother cross that finish line along with everyone else was my main  motivation. If that 91 year old woman could do it, then so could I! So I  signed up and even got my sister to sign up as well. By the time the  team was formed, we were 6 people deep and named ‘The Boozum Buddies’ by our Team Captain, Kelly, who is a breast cancer survivor and has done the walk for 5 years.</p>
<p>Now  came the hard part! Fundraising! Each participant is REQUIRED to raise  $1,800 by the event dates. If you don’t raise the money, you have to  come up with the remainder out of your own pocket. Getting donations  from people in <a href="http://www.ceriniandassociates.com/index.php?option=com_content&amp;view=article&amp;id=279:li-charities-fear-they-will-fail-to-meet-demand&amp;catid=49:published-articles&amp;Itemid=106" target="_blank">this economy</a> was going to be more challenging than the walk itself. But I was determined and began thinking positively!</p>
<p>The first step was to do the simplest thing- ASK! I sent out emails to everyone I knew. I posted on all my <a href="http://www.facebook.com/group.php?gid=99856011478" target="_blank">social network</a> profiles what I was doing and what I needed. Within a week, I had over  $200 in donations. I was pumped! I thought at that rate, I’d reach my  goal in no time!</p>
<p><strong>Business Lesson: </strong>When  raising money for a cause, or even selling a product, don’t forget to  ASK! Don’t expect people to just volunteer to pony up the dough if you  don’t ask! It’s also easier for a person to NOT donate/buy when they  aren’t being asked.</p>
<p style="text-align:center;"><strong>To find out if Rose raises the money in time for the Avon Challenge, log in next Friday!</strong></p>
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		<title>What&#8217;s your Bus Factor?</title>
		<link>http://cerinilifeandbusiness.wordpress.com/2010/10/29/whats-your-bus-factor/</link>
		<comments>http://cerinilifeandbusiness.wordpress.com/2010/10/29/whats-your-bus-factor/#comments</comments>
		<pubDate>Fri, 29 Oct 2010 15:55:06 +0000</pubDate>
		<dc:creator>cerini3340</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[ad nauseam]]></category>
		<category><![CDATA[becoming a leader]]></category>
		<category><![CDATA[bohemia]]></category>
		<category><![CDATA[bus factor]]></category>
		<category><![CDATA[buzz]]></category>
		<category><![CDATA[buzzword]]></category>
		<category><![CDATA[cant wrap ones head around]]></category>
		<category><![CDATA[carbon footprint]]></category>
		<category><![CDATA[expendable]]></category>
		<category><![CDATA[footprint]]></category>
		<category><![CDATA[healthy organization]]></category>
		<category><![CDATA[hit by a bus]]></category>
		<category><![CDATA[human capital]]></category>
		<category><![CDATA[jargon survey]]></category>
		<category><![CDATA[KPI key performance indicators]]></category>
		<category><![CDATA[long island]]></category>
		<category><![CDATA[lotto factor]]></category>
		<category><![CDATA[lotto winner]]></category>
		<category><![CDATA[new york]]></category>
		<category><![CDATA[out of the box]]></category>
		<category><![CDATA[personnel]]></category>
		<category><![CDATA[phrase]]></category>
		<category><![CDATA[skillset]]></category>
		<category><![CDATA[staffing agency]]></category>

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		<description><![CDATA[I recently read an article online about office buzzwords/phrases that have become way overused, and should be avoided.  Every so often, it seems that we find ourselves using many phrases “ad nauseam” (not on buzzword list).  In an effort to determine which phrases are too overused, a staffing agency decided to conduct a jargon survey.  [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=cerinilifeandbusiness.wordpress.com&amp;blog=11558149&amp;post=69&amp;subd=cerinilifeandbusiness&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>I  recently read an article online about office buzzwords/phrases that have  become way overused, and should be avoided.  Every so often, it seems  that we find ourselves using many phrases “ad nauseam” (not on buzzword  list).  In an effort to determine which phrases are too overused, a  staffing agency decided to conduct a jargon survey.  We all are familiar  with:</p>
<ul>
<li>Can’t wrap one’s head around: cannot understand</li>
<li>KPI (Key Performance Indicators):  a measurement of the often immeasurable</li>
<li>Human Capital: formerly known as Personnel</li>
<li>Skill set or fit: my personal favorite</li>
<li>Footprint: not as in carbon footprint, but as in impact on anything</li>
<li>Out of the box: which has now become commonplace</li>
</ul>
<p>Many of these I have heard around our office, but the article goes on to point out one in particular that had me thinking:</p>
<p><em>Bus factor: Measure of how much a company would suffer if an employee got hit by a bus.</em></p>
<p>Whoa,  I never really thought about this. What is my bus factor?  Am I  supposed to have a high bus factor?  Wouldn’t that be a favorable thing  come review time?  Or does that imply that I don’t share and play well  in the sandbox (not on buzzword list).  If I met my demise by a bus,  would my co-worker’s bus factor increase or decrease?  Does one person’s  bus factor influence the team’s bus factor? What is the KPI on bus  factor, and how does one’s title in the company impact this?  I am a  little confused because I am now instructed not to use the buzzword;  however, today I am consumed with my own bus factor.  At home, I know  what my bus factor is: off the charts (possibly on the buzzword list).   On the job, it is not as easy to figure out.  I usually advocate  cross-training and setting up procedure manuals to my clients to avoid a  Lotto factor (I like to think positive and envision a department’s mass  exodus upon winning a lottery).  However, I have really never tried to  measure my own bus factor.  Being the person that I am, I have always  tried to document everything so that someone else could step in my shoes  (not on the buzzword list) just in case I take a sick day.  However, I  also believe that your skills and knowledge of an industry are what sets  you apart from others and gives you the competitive edge.</p>
<p>Maybe  I have been out of the loop (definitely a buzzword to avoid), and that  the firm has already a bus factor attached to me. So what do I do?  I  have to rely that they are taking the appropriate steps to ensure their  future, while developing me to excel at outstanding levels.  On the  other hand, my bus factor could only get greater by sharing, developing  others, and becoming a leader.  I guess in the scheme of things, we  should all want a decent bus factor.  After all, wouldn’t a very low  factor make us expendable?</p>
<p><strong>Business lesson</strong>:  Open communication between management and staff will foster relations  that are necessary to promote a healthy organization.  Implementing  reviews, cross-training staff, and documenting contingency plans within  the organization assists staff in realizing they are an essential part  of the team, while protecting the organization’s future.</p>
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		<title>Climbing your own personal Matterhorn: Final Installment</title>
		<link>http://cerinilifeandbusiness.wordpress.com/2010/10/11/climbing-your-own-personal-matterhorn-final-installment/</link>
		<comments>http://cerinilifeandbusiness.wordpress.com/2010/10/11/climbing-your-own-personal-matterhorn-final-installment/#comments</comments>
		<pubDate>Mon, 11 Oct 2010 14:35:09 +0000</pubDate>
		<dc:creator>cerini3340</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[adventure]]></category>
		<category><![CDATA[belay]]></category>
		<category><![CDATA[breithorn]]></category>
		<category><![CDATA[business goals]]></category>
		<category><![CDATA[Business lesson]]></category>
		<category><![CDATA[cerini and associates]]></category>
		<category><![CDATA[crampons]]></category>
		<category><![CDATA[crevasse]]></category>
		<category><![CDATA[eleveation gain]]></category>
		<category><![CDATA[glacier]]></category>
		<category><![CDATA[gondola]]></category>
		<category><![CDATA[IMO]]></category>
		<category><![CDATA[Jay]]></category>
		<category><![CDATA[ken cerini]]></category>
		<category><![CDATA[matterhorn]]></category>
		<category><![CDATA[michael]]></category>
		<category><![CDATA[Mikhiel]]></category>
		<category><![CDATA[october]]></category>
		<category><![CDATA[perspective]]></category>
		<category><![CDATA[rock climb]]></category>
		<category><![CDATA[snowballs]]></category>
		<category><![CDATA[summit]]></category>
		<category><![CDATA[switzerland]]></category>
		<category><![CDATA[zermatt]]></category>

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		<description><![CDATA[Day 6: We met up with our guide Michael to do a ½ traverse of the Breithorn.  This is actually one of the easier mountains if you climb it straight from the little Matterhorn, if you do the ½ traverse it becomes very technical (more technical than the Matterhorn according to Michael).  We took the [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=cerinilifeandbusiness.wordpress.com&amp;blog=11558149&amp;post=67&amp;subd=cerinilifeandbusiness&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<div><strong>Day 6:</strong> We met up with our guide Michael to do a ½ traverse of the Breithorn.  This is actually one of the easier mountains if you climb it straight from the little Matterhorn, if you do the ½ traverse it becomes very technical (more technical than the Matterhorn according to Michael).  We took the gondola to the Little Matterhorn and started our trek across the glacier.  Michael tried to pass another group and the ice broke under him and he fell into a crevasse and we, mostly Jay, had to save him (so he was only up to his chest and we pulled him out … but that doesn’t sound as dramatic.)  After about an hour on the glacier we started our ascent.  We picked up about 500 feet of elevation gain through the snow before we hit the rocks.  We started to <a title="Rock Climbing Lessons" href="http://www.ceriniandassociates.com/index.php?option=com_content&amp;view=article&amp;id=194:rock-climbing-lessons&amp;catid=68:blog&amp;Itemid=131">rock climb </a>with just boots, but it got too icy, so we had to put on crampons and climb through rock and ice.  We climbed for about 2 hours or so (it was sick).  There were several times we were walking along a ridge that was about 2 feet wide with drops of 500 to 800 feet on each side (did I mention that I’m kind of afraid of heights).  While we were roped together, unlike <a title="Day 5" href="http://www.ceriniandassociates.com/index.php?option=com_content&amp;view=article&amp;id=267:climbing-your-own-personal-matterhorn-part-ii&amp;catid=68:blog&amp;Itemid=131">Day 5,</a> we were not always on belay … there were actually times I could feel my heart beating in my head.  After the rock climbing we made the final 500 foot ascent of the Breithorn, we walked along a thin ridge to the top to summit.   One bad step and we would have been snowballs.  This was definitely, IMO, the best day here.  I was much more acclimatized, I wasn’t really tired, my blisters were taped up and I put stuff called second skin on them so they didn’t really bother me and the weather was incredible.</p>
<p>So our trip to Zermatt comes to a close.  I view it as a very successful one.  During this trip I learned what my limits were and pushed passed pain and fear to reach them.  I did not give into failure, but instead created new successes, building off my previous experiences; taking one step at a time and learning from them.   While I never reached the summit of the Matterhorn, my initial goal, I had other adventures that were incredible, and I am now better prepared for whatever my next adventure will be.  And yes, someday I will go back and climb the Matterhorn … although I’ll probably be whining the whole way up.</p>
<p><strong>Business Lesson: </strong> Sometimes in business things seem insurmountable … how am I going to meet that deadline, how am I going to make my budget, there’s no way to juggle everything, I’m already spread too thin, etc.  Remember, a mountain is made up of many little steps and hand holds lined one after another.  If you don’t focus on the mountain, but instead focus on the small steps that will help you to climb that mountain, you will be much better off.  In addition, make sure you provide yourself a life rope so that if you do fall you won’t crash to the rocks below.  This could be your employees … if you make them part of your team to the summit, give them the tools they need, and provide them with training, it is amazing how much they can help or  a coach or mentor you can call upon to help you put things in perspective.  Remember you don’t have to go it alone.  Finally, learn from each experience, so you can draw upon these past experience to help you reach the summit of your own personal Matterhorn.</p>
<p>Overall, other than my feet, I feel pretty good.  We are trying another mountain climb tomorrow, the Breitehorn.  It is supposed to be a combination of walking across glaciers, rock climbing, etc.  That one is nearly 14,000 feet and will be my highest mountain.  Mikhiel said it should take about 6 hours to climb it tomorrow&#8230;.</p></div>
<p><a href="http://www.ceriniandassociates.com/index.php?option=com_content&amp;view=article&amp;id=267:climbing-your-own-personal-matterhorn-part-ii&amp;catid=68:blog&amp;Itemid=131"><br />
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